The Spring River Area Chamber of Commerce invites the community to a Blue Ribbon Welcome for ROX Outfitters at noon on Wednesday, February 28, which is located at the old Cosmetology School site, 2607 Highway 62/412 in Highland.


The elite fishing gear and outdoor clothing store opened last November by Joe and Jennifer Kaiser with their son, Carter Kaiser, and his finace Terri “Lucy” Wilso.


Rox specializes in all things fishing for the tournament angler, carrying lines such as Picasso, Megabass, Duo Realis, Spro, and Missile, but also offers supplies and gear for fishing enthusiasts of all kinds.  Rox is an exclusive dealer in this area for NuCanoe Kayaks and carries a high-end line of fishing rods called Rox Rodz, which was designed in-house and incorporates the finest components available in fishing rods today.


In addition, Rox has elite clothing, camo and accessories for both men and women, with brands such as Fish Hippie, Banded, Heybo, Southern Shirt Company, The Normal Brand, Kavu, Mona B, Olu Kai, and S’well.


Please join the chamber in welcoming this new and exciting business to the community.  For more information contact the Spring River Area Chamber of Commerce at 870-856-3120 or Rox Outfitters at 870-856-2554.